Review of Binod Chaudhary’s autobiography

Binod Chaudhary is an inspiring autobiography that chronicles the remarkable journey of one of Nepal’s most successful entrepreneurs.

Introduction

Binod Chaudhary’s autobiography provides a captivating glimpse into his life, ambition, determination, and vision. Born into a flourishing business family, Chaudhary’s story transcends mere rags-to-riches clichés. Instead, it reveals the strategic thinking, resilience, and sheer willpower that propelled him to build a billion-dollar empire.

Early Beginnings and Family Legacy

The book starts by tracing the historical context of Chaudhary’s family. His grandfather’s move from Rajasthan to Nepal in 1934 laid the foundation for their entrepreneurial journey. The author shares anecdotes of his grandfather’s smart public relations approach, emphasizing the importance of building relationships with locals. After his grandfather’s passing, Chaudhary’s father expanded the family business, venturing into jute exports, construction, and furnishing stores.

Growing Up and Business Ventures

Chaudhary’s childhood in Kathmandu shaped his interests in music and cinema. However, destiny led him to manage the family business. While many associate his success with the popular noodle brand Wai-Wai, it’s just one facet of the Chaudhary empire. His encounters with politics, the Federation of Nepalese Chambers of Commerce and Industry (FNCCI), and the royal palace provide fascinating insights into Nepal’s socio-economic landscape.

Global Expansion and Multinational Ventures

The book highlights Chaudhary’s professional battles, including stories of Nabil Bank, Butwal Power Company, and Mahalaxmi Sugar Mills. His journey extends beyond Nepal’s borders, as he establishes a multinational company in Singapore. Chaudhary’s sons, Rahul and Varun, manage business interests abroad as Non-Resident Nepalis (NRNs). The later chapters delve into CG’s global expansion, including partnerships with Taj, CG Hotels & Resorts (with a goal of 200 hotels by 2020), and the creation of CG’s first global hotel brand, Zinc.

Business Mantras and Lessons

Chaudhary shares valuable insights for aspiring entrepreneurs. His business mantras include ambition, organizational building, market astuteness, discipline, and negotiation skills. Sri Sri Ravi Shankar, his guru, also plays a significant role in his life.

Conclusion

“My Story” is a must-read for young entrepreneurs and business leaders. It demonstrates that with vision, determination, and strategic thinking, even a small business can transform into a global powerhouse. Binod Chaudhary’s journey inspires us all to dream big and create lasting impact.

In summary, Chaudhary’s autobiography encapsulates authentic greatness, making it a valuable addition to Nepal’s literary landscape². I recommend it wholeheartedly to anyone seeking inspiration and insights into building a multinational company from Nepal.

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